| URL Rewriting |
URL Rewriting is a technique that consists in redefining page addresses (often called URLs) to make them more understandable and more meaningful for search engines.
In dynamic sites, the pages are often characterized by complex URLs, for example:
http://www.oxashopuk.oxatis.com/PBSubscribe.asp?PBMInit=1
When reading this address, it's difficult to get a clear-cut idea about the content of the displayed page. Furthermore, certain search engines don't necessarily like these parameters and only index the first two or three to limit the combinations.
The URL rewriting technique consists in "recoding" the URL to transform the parameters to something more "static".
Using the previous example, this technique could give the following result:
http://www.oxashopuk.oxatis.com/new-customer-registration.htm |
|
|
|
